No-alcohol Budweiser arrives

Beer usually has a lower alcohol content of around 5-7 per cent.The company said the non-alcohol beer would be available across e-commerce platforms, modern retail channels and at major department stores in cities such as Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Calcutta as well as in Gujarat.The beverage has been priced at Rs 80 for a 330ml can and Rs 90 for a 330ml bottle -lower than the price of beer. The beer will have to be imported as excise regulations do not allow non-alcoholic beverages to be produced within licensed premises."While the market for non-alcohol beers is still nascent in India, as a leading brewer we see an opportunity to grow in this segment. The launch is in line with our Global Smart Drinking Goals to ensure that low and no alcohol beer make up at least 20 per cent of our global beer volume by 2025," said Ben Verhaert, president - South Asia, AB InBev. DailyhuntDisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: The Telegraphhttp://mysmarterhome.ca/UserProfile/tabid/42/userId/48089/Default.aspx

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